The Journey Begins

The fashion industry is fascinating and diverse. Fashion matters from various economic, social, and aesthetic points of view are the topic of this blog. Join me on a quest to document, analyze, and comment on this industry that touches everyone. This blog will examine matters related to fashion and why fashion matters.

Back to the future: Super Bowl 2020 Halftime's sexuality over sound.

I’ll start this post by saying that the Missouri pro sports teams are on fire! The KC Chiefs win is the point of last night’s Super Bowl, but given my perspective, I have to pause a moment and ask, why does entertainment continuously make sexualizing the woman’s body as important or even more important than her voice? Am I the only one who was put off by all that fringed booty-shaking and body exposure of the women, while the men were covered, literally from head to toe?

A quick Google search this morning shows I’m not the only one: https://www.usatoday.com/story/entertainment/music/2020/02/02/jennifer-lopez-shakira-super-bowl-show-praised-this-my-america/4642026002/

Many see the show as empowering. But they are missing the dichotomy of how the women were presented vs. the men on stage. They are ignoring (or ignorant) of the effect of the historic power dynamic objectifying women has given us, in particular the Gender Pay Gap , and continued sexual assault.

Watching the 2020 Super Bowl halftime show, one would think we were in the 20th Century, before the world supposedly became “woke” about objectifying women… has the #metoo movement really had so little of an effect? What will Jennifer Lopez’s 11-year-old daughter aspire to? How can we expect our young men to look beyond the female body when such important events and superstars emphasize sexuality so explicitly that it dominates the vocal talent?

The Museum at the Fashion Institute of Technology in NY has a great exhibit right now about the the power of clothing: Power Mode – it’s very well done, but the Super Bowl 2020 halftime makes me realize that the curators could have included a section about the use of clothing for power in the entertainment industry for a more comprehensive story. The exhibit alludes to the topic of my post, and this photo I took of a label at the exhibit puts my reaction to the halftime show and the reaction of the supporters of the show.



When does public domain of a copyright apply to fashion design ? A two-sided super-complex lawsuit

When does public domain of a copyright apply to fashion design? Check out this article by the website, The Fashion Law. It provides an overview of the complexities encountered when you consider professional photographers, designers, and celebrities all working to make a living through capitalizing on the voyeur/exhibitionist culture we live in. It is an exciting time where new rules need to be written for the fashion side of copyright. https://www.thefashionlaw.com/home/moschino-responds-to-paparazzi-photo-lawsuit-you-infringed-our-copyright-in-the-dress

Fashion design as entertainment

Well, Netfilx is officially encroaching on #projectrunway with a new series, #nextinfashion . Haven’t watched this yet, but quite intrigued. Interesting how fashion design is still an entertainment moneymaker but… IT”S NOT AS EASY AS THESE SHOWS MAKE IT LOOK!

Too bad they didn’t ask me what topics they should include. The focus of the show lineup is so 20th Century – red carpet, streetwear, underwear, denim, suits, activewear, rock… where is #sustainabledesign ? #technology ? #designwithintent ?#desigforhealth ? Fashion is about pretty clothes, but as we go forward, fashion needs to BE much more.  #design #fashiondesign #designer #entertainment #netflix #sustainability

VR for fashion – do it!

We’ve been seeing virtual reality in many fields for over a decade. It’s time for fashion to embrace the potential of VR! I read in Vogue of the Carlings “Last Statment” shirt where you can get your need for fashion change without tossing your t-shirt and getting a new one: a sustainability move that is definitely not granola! This is a start, but how can we take the concept further? #AR #sustainability #doit #fashion #fashiondesign #fashionmatterstoo

Body image for Carlings makes AR shirt for eco-and-style-conscious protest generation

Image credit: https://www.contagious.com/news-and-views/carlings-creates-ar-statement-t-shirt-for-eco-and-fashion-conscious-protest-generation

Identity: Look modern. Forget fashion and all its baggage.

I’ve been thinking a lot about identity lately. Reading books like Transorientalism in Art, Fashion, and Film: Inventions of Identity by Adam Geczy, and Philosophical Perspectives on Fashion edited by Giovanni Matteucci and Stefano Marino has been supplemented by a workshop with George Aye at the Sam Fox School of Design and Visual Art at Washington University in St. Louis and thinking about the upcoming Ai Wei Wei exhibit at the Wash U Kemper Museum of Art – all within the context of the global discourse on migration, immigration, and exile.

So, thinking about my own identity as I prepared for my day today, I was struggling with my appearance. I wanted to feel like I look… young but not too young, my age, but not too old, hip and not ridiculous I had a hard time articulating to myself what I want to look like! I settled on “modern and connected and put together.” A statement from my reading comes to mind; I wanted to please what I think people will think other people think about my appearance.” That is, I wanted to be what some people call, ‘in fashion.’ I have read that fashion is “age therapy” and “self-esteem therapy.”

I am starting to have an aversion for that word (Fashion) and all the baggage (no pun intended) it brings to the table. Going forward, I’m going to try to forget fashion and all its baggage. My goal is to cultivate a modern, connected and put-together persona. Ironically, I predict that fashion will happen in that environment automatically.

De-siloing Sustainability

Recently, I have come to an epiphany (!) about sustainability. I had considered sustainability to be one of the areas of my design and research. The shift is to realize that sustainable principles are the overarching umbrella that influences EVERYTHING. When considering that sustainability is working today for the long-term future, everything, from business models to material choices to production practices to consumer behavior needs to be considered. The background of this post is a picture of the re-invented corn silo in Cape Town that is now the Zeitz Museum of Contemporary African Art, one of the places where that inspired my realization that sustainability is about more than materials or energy. It’s also about people, systems, and behaviors. #zeitzmocca #capetown #fashionmatterstoo #wustlfashion #sustainabilbity #fashion #fashion design #designthatmatters #fashionmatters #souloffashion

Textile craft matters

Fashion would not exist without materials; weaving is one of the oldest crafts and preserving tradition while pushing innovation is an essential part of the fashion conversation. I just discovered this delightful podcast, an interview with Mario Sierra telling the story of a family weaving business in northern Ireland, Mourne Textiles. A lovely story of growing up in a weaving studio and keeping the family legacy alive. All images on this post are from https://mournetextiles.com/


Mourne Textiles has a lovely journal on their site that gives insight into the creative process: https://mournetextiles.com/blogs/journal/pinch-x-mourne-textiles-for-london-craft-week-19

The podcast was done by Material Matters, and tells stories about all sorts of materials. Worth checking out.

Back to the future – Fashion statements from Gucci resort 2020

Back to the future: With the increasing focus in the US on women’s reproductive rights and the potential reconsideration of the seminal Roe vs. Wade 1973 US Supreme Court decision, fashion leaders have begun to bring clothing elements of the 1970s to the limelight. Gucci Resort 2020 gives a 21st Century perspective through an Italian lens. The entire collection is thought-provoking in so many ways


The look I chose to feature here pulls the 1970s bohemian hippy look into the 21st century with  medieval-inspired hair, sleeves,  wrapping, and chain-mail-like cap, Egyptian-inspired pectoral necklace and goffered pleats, renaissance-inspired choppine shoes, – with 1950s-inspired cat-eye sunglasses — all details foreshadowed by the pink embroidered depiction of the female reproductive system as a diagram many of us learned about in 5th grade sex-ed class.

Fashion. Not just garments.


Moda-Creative thinking

Moda-Creative thinking

Fashion Matters II

Unpacking Meaning

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