Augmented reality and fashion: Trying on Gucci shoes from the comfort of my couch

Augmented reality is bringing virtual images into your real world through the lens of your phone. There’s a lot of talk right now about digital fashion and ways of enhancing the online buying experience through technology.

I recently discovered the app Wanna Kicks, and had fun trying on shoes from my couch with augmented reality. A new experience… My feet even felt different. Which pair is your favorite?

Gucci

Published by fashionmatterstoo

I am a fashion designer, educator, and researcher. My theoretical research focuses on creativity, technology, and fashion systems while my practical research (fashion design) explores the relationship of fabric and the body, eco-effective design and wearable electronic textiles for health and well-being. Ph.D. in Human Environmental Sciences.

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